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Paper is one of the oldest man made materials. It is cost effective and renewable. Paper is available in various colors and finishes including white, colored, uncoated, gloss and matt-coated. Papers come in various textures, from almost totally smooth to heavily textured. The strength of the texture determines what print processes are suitable for the selected material. As a label stock, paper is valued for its cost effectiveness, but is not resistant to moisture and chemical substances. In order to make it resistant to different environmental factors, it is advisable to coat it in some way (varnish, laminate, etc.).

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